How to Create a Public Relations Plan
In putting together
a PR Plan, you have to be specific before you get too much into it. There are
some really important things to establish to make sure you are dealing with
reality. First is the budget. You can write an incredible plan to sell a
million widgets if your client has millions of dollars, but usually they don’t.
The most important thing to know is how much money you will have available to
execute the plan. Not all tactics are expensive and when you don’t have money,
you spend time. But it’s essential to know the limit at the beginning.
This limit actually
guides your plans and actions. The question running on your mind may be how do
I maximize my little budget for maximum impacts? How do I reach more targeted
audience with little budget?
This is where good
plans are essential for your campaigns. Stay tune here for basic PR plans
template that will boost your messages.
Basic PR Plans Format
Most PR Plans
follow the same basic format:
1.
Overview
An executive
summary of the marketing challenge you are facing that the PR campaign is
designed to help you meet. Simply put the problem the PR campaign seeks to
solve. This stems from the clients’ brief.
2.
Goals
What you want the
PR campaign to achieve for your firm. Basically, what are your expectations
after the PR campaign ends?
3.
Strategies
These are methods
by which you will achieve your goals. They are step by step actions to be taken
in solving the identified challenge. This is where the meat of the matter lies.
4.
Target audiences
The types of people
you want to reach. When your well planned strategies get to the wrong audience,
the communication is a waste. You need to first identify who your audiences are
and determine how to reach them best. Audiences’ interest and other
demographics are factors use in securing audience.
Contact us for more
and detailed PR plans for your business.
Twitter @SKOMEDIAPR
+234 8037-7265-93,
8054-9703-53
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