People
Focused
Church is mission focused, outward facing and
people oriented. Therefore, its brand must be approachable. It must be about
the people. When people can’t connect with your mission or church, there is a
great disconnect. You should find
connecting between the society and your church.
Message
A church’s message must be relevant and
contemporaneous. Parables and stories can be used to illustrate truth. Ministry
has moved from pulpit and pew, it is now a market place movement. Your message
(s) must find relevance to the people. Are you supposed to mutilate the word of
God? No but an upwardly mobile audience should find a way to connect with your
message. It should address their needs and solve their sin problems.
Adapt to
changes
Until church leaders accept that the conventional
ways to doing ministry has changed, noting much will change. Language, culture
and technology have evolved. A church must therefore adapt its message delivery
while retaining the essence. The manner of presentation may change but not the
message.
Set good
examples as a leader.
A church must be a true reflection of the standards
and quality of its leaders.
1.
Standards and structure place a demand on
accountability within a church.
2.
Branding provides visual and language guides for a
church’s social media efforts.
3.
Branding helps a church articulate its message for
a global audience via social media.
Comments
Post a Comment