For any venture, there are key factors that determine success.
More so for a PR expert who hopes to make career development or success, there
are sign posts or success steps that should not be ignored. They are simple
tips needed for a leap in the PR world. Tag along as we break down these tips
in series.
1. Stay curious, learn
As the old adage goes, curiosity
may have killed the cat, but it makes star of a PR professional. No matter your
level in the race, it is pertinent for you to constantly learn in order to stay
on top of our industry. Never stop being curious! Don’t stop asking questions
to verify what you know or seek to know what you don’t. There is always sense
in every nonsense.
2. Be current with the news.
Make time to stay on top of
current events. Read a newspaper (online or offline), set up news alerts.
Listen to the radio; watch the news in the evening. Whatever approach you
choose, it will make you more interesting and it will make you better at your
job. Learn to leverage the current event or news for your clients.
3. Be details.
Nothing hurts the credibility of
a pitch, a proposal, or a program like sloppy or avoidable mistakes. Meanwhile,
people who become known for outrageous attention to detail become go-to people
in a team. Be that person as a PR professional. It pays to read and re-read
your work at least three times before publication. Be your own devil’s advocate
in order to think things through and make sure you have covered all the angles.
Double-check your calculations. Question your knowledge and challenge your assumptions.
4. Learn to juggle.
This one applies especially to
agency folks, but it goes across the board. Learn how to prioritize, how to
focus when you need to, and how to manage your time. Life in PR is a juggling
act, and you need to know how to manage your workload and the expectations of
your clients—however you define them.
5. Writing is your life.
Take the time to learn how to write well. Practice
and learn from others. One of the ways to write well is to read good writers. Take
a course if you need to. As a PR professional, you create content on the go.
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